Real-time bidding programmatic connector.
Real-time bidding (RTB) and demand side platforms are the future of media buying. Are you satisfied with the simple attribution models and incomplete data sets today’s RTB partners use to guide their optimization efforts?
Guide partners with attribution insights.
The programmatic connector allows Attribution 360 clients to buy with confidence, knowing their real time buying efforts are utilizing the same metrics, data, and insights that guide overall marketing strategies.
In this brief you’ll learn:
- The benefits to tying data-driven attribution results to your real time buying platforms
- The types of systems which Attribution 360 can enhance
- How the programmatic connector works